Job Summary
As a Commercial Marketing Manager for the ANZ business, you will be responsible for defining Go-to-Market Marketing strategies for our full suite of commercial products.
Working with an experience team you will work with significant budgets, leverage cutting-edge digital tools and AI technologies to precisely drive business growth and drive brand preference for HP across Enterprise, Mid-Market (MM) and SMB segments together with the Enterprise Marketing Lead, and SMB Marketing Lead.
Responsibilities
- Support the End-to-End B2B Marketing Plans: Together with the marketing leads you will participate in the development of annual and quarterly 4P plans for HP commercial hardware and solutions, including new product positioning, competitive analysis, pricing strategy through to customer insights, journey mapping, message development and tactical planning.
- Integrated Marketing from Brief to Execution: Plan, budget and execute the 12-month roster of commercial initiatives including online/offline events, industry seminars, digital and social campaigns, lead generation activities, case studies or CRM to deliver brand preference, pipeline and ROI.Account-Based Marketing (ABM): Build and apply an understanding of ABM methodologies.
- Support execution of these for our key accounts, collaborate closely with marketing, sales and category teams; design customised marketing campaigns for key industries (e.g., Finance, Manufacturing, High-Tech) to improve lead quality and conversion rates.
- Cross-Functional Collaboration: A team player who is willing to communicate across regional marketing, sales, product teams, global headquarters, and external agencies to ensure the localised implementation of global strategies is effective across multiple time zones.
- Digital, Data & AI Excellence: Have a love for data, dashboards and capturing insights.
- Work with our Centre of Excellence teams to optimise the marketing approach, tools and systems used, optimise workflows, leverage our AI tools where possible to automate and find efficiency.
- Education & Experience Recommended
- Industry Experience: 5+ years of marketing experience in the IT or ICT industry.
- Familiarity with marketing enterprise-level hardware and solutions is preferred.
- Experience with alliance partner marketing is highly regarded.
- Education: Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Marketing Expertise: Strong and developed understanding of B2B marketing, revenue-marketing, growth marketing or field marketing methodology with a proven track record of successful Enterprise or SMB examples.
Technical Skills
- Proficiency in mainstream marketing and CRM platforms highly regarded such as Microsoft Dynamics, Salesforce, Eloqua.
- Experience with Adobe Experience Manager, Google Analytics a plus.
- Soft
Skills
- Exceptional communication, presentation and coordination skills; ability to navigate matrix environments, work with a diverse team and bring a growth mindset that helps to identify and suggest solutions in the fast-paced IT industry.
- Why HP Australia?
- Australian Market Leader across PC & Print
- A wide and varied product portfolio to market
- Recognised globally as an Employer of Choice and certified as a Great Place to Work 2025Cultivates and encourages a diverse and inclusive culture with multiple Business Impact Groups
- Gold Level, Skilled Workplace Accreditation from Mental Health First Aid Australia
- Market Leading Mentoring Program
- Recognised and one of the world’s most sustainable companies
- Wellness Programs
- Flexible work environment
- Supportive team culture
- Also encourage Aboriginal and Torres Strait Islander people looking to start or continue their career in HP.Thanks for taking the time to review our available position, if you think it is a match for your experience and interests please apply today – we are eager to learn more about you!
