Lead, Digital Marketing

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.

We are currently seeking a Lead, Digital Marketing to join our Digital Marketing team. In this role, the successful candidate will report into the Associate Director, Digital Marketing and will work within the marketing group on the strategic development and execution of integrated digital marketing initiatives.

This includes providing strategic management of and oversight for assigned projects and initiatives related website, email, paid search, digital campaigns, and other digital initiatives.

WHAT YOU WILL DO

• Receive and review digital marketing requests, validating scope, objectives and business requirements with stakeholders including legal and compliance departments and external vendors.
• Support email planning, search strategy, development and execution, including reviewing content against brand guidelines, industry best practices and evolving A/B testing insights.
• Regularly monitor website content for accuracy, facilitating update requests to ensure content and resources are kept up to date and compliant with industry regulations and ensure it’s SEO-optimized.
• Collaborate with various business units in support of all their digital marketing requirements, owning and managing committed deliverables through our workflow platforms.
• Identify and develop opportunities to improve internal processes and customer experiences across all digital channels, personalizing journeys and leveraging data-driven insights to achieve targeted goals.
• Establish relationships with advisors, compliance and other key internal and external stakeholders.

WHAT YOU WILL BRING

Experience

• 3+ years of full-time work experience in marketing (agency or client side), with a strong focus on integrated campaigns across email, web, search, as well as other digital media campaigns.
• Proven experience leading and managing digital marketing initiatives from intake through execution, including scope definition, timelines, and stakeholder alignment
• Working knowledge of SEO best practices, including content strategy, and performance measurement to improve organic visibility and traffic is an asset.
• Demonstrated ability to collaborate cross‑functionally with marketing, legal, compliance, and external vendors
• Experience working within regulated industries (e.g., financial services, healthcare, or similar) is an asset
• Proficiency with digital marketing platforms, CMS tools, email marketing systems, and workflow/project management tools is an asset
• Excellent communication, organizational, and stakeholder‑management skills

Education/Training

• Bachelor’s degree in Marketing, Communications, Business, or a related field

This role follows our in‑office work model and requires employees to be onsite four days per week to support collaboration and business needs.

This opportunity is for an existing vacancy with the company. The anticipated base salary range for this position is $55,000 to $95,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a bonus program.

In addition, The Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.

Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.

A Supportive Environment for Success

We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

WHAT WE OFFER

• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave Top–up program
• Paid time off for Volunteering

We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements, we encourage you to apply to investigate the opportunity further.

Please submit your resume in confidence by clicking “Apply”. Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities.

If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747.