Head of Digital Marketing - Canada

As the Head of Digital Marketing for Canada, you will shape and lead the digital strategy that connects investors and advisors to our products and insights. Your work will directly support our mission to give clients the best chance for investment success by creating meaningful, data driven digital experiences.

You will guide the digital vision across channels, partner with teams across the business, and build a strong foundation that enables relevant and impactful engagement at scale.

This Hybrid Role (In office Tues-Wed-Thurs) is based in Toronto, Canada

Responsibilities

• Develop and drive the digital marketing strategy across paid, owned, and earned channels.
• Establish leading practices, optimize performance across the entire customer journey, and improve return on investment for key business partners.
• Build and maintain a best-in-class digital marketing ecosystem that supports personalized and connected experiences for advisors and investors.
• Advance the content strategy to ensure communications are timely, relevant, and personalized across all interactions.
• Manage the paid media budget for both campaign-based and always-on programs.
• Define analytics and reporting requirements to ensure data quality, clear attribution, and actionable insights.
• Use performance data to inform strategic decisions, improve targeting, and strengthen customer engagement.
• Partner with marketing technology, and IT teams to develop an enterprise architecture that ensures a fully integrated marketing technology stack. This architecture should align with the target state, adhere to the global design system, and address the needs of the digital marketing team.
• Research and evaluate emerging Marketing Technology product solutions, such as customer data platforms, AI, and machine learning tools, to continuously enhance Vanguard’s marketing capabilities.
• Lead a team of digital marketing professionals, providing coaching, development planning, and ongoing feedback. Foster a collaborative, inclusive team culture.
• Manage vendor partnerships to ensure strong performance, accountability, and alignment with marketing goals.

Education & Experience

Minimum of 10+ years of marketing leadership experience; financial services or asset management experience strongly preferred.

Undergraduate degree required; a master’s degree or MBA is an asset.

Experience managing digital marketing budgets and vendor relationships, with a track record of driving business results.

Strong understanding of global and matrixed environments, with experience collaborating across regions and diverse stakeholder groups.

Proficiency in English required; French language skills are an asset.

Relevant digital marketing credentials (e.g., analytics, Martech, digital strategy) are welcomed.

Pay Transparency

Expected Salary Range: $118k-$216k

Role status: New Role

Our compensation ranges are based on role, level, and local market. Individual pay within the range is determined by factors such as job-related skills, experience, and relevant education or training. For part-time roles, pay will be pro-rated based on regularly scheduled hours.

In addition to the range above, Vanguard’s total compensation package may include performance-based incentives, discretionary bonuses, and other perks. We also offer comprehensive benefits such as health insurance, accident and life insurance, and retirement savings plans. Your recruiter will be able to provide additional details on the total compensation offering during the hiring process.

AI Disclosure Statement

Vanguard does not use artificial intelligence (AI) or automated decision-making tools in its recruitment process. All application reviews and hiring decisions are made by our recruitment team.

Accommodations

Vanguard is committed to fostering an accessible and inclusive workplace. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.

If you require accommodation at any stage of the recruitment process, please inform us. We will work with you to meet your needs and you can reach us at americas_crewcentral@vanguardhr.com, quoting the job ID and job title.

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