Marketing Director (Global) - Consumer Goods

about the company.

We're partnering with a global consumer brand in a newly created position to develop and drive their branding strategies on a global scale.

Leading a team you will be responsible in the framework development, planning and executing integrated marketing campaigns to drive the awareness and positive growth of the total portfolio utilizing a range of marketing channels

about the job.

• Responsible in defining the brand strategy and planning across different marketing channels of the respective region to drive brand presence and revenue growth for total brand portfolio
• Initiate, develop and execute a effective omnichannel strategy (ATL, BTL, digital, social media etc.) to drive brand awareness and growth across existing and emerging online/offline channels
• Research and identify white-space opportunities within the respective region taking into consideration of the macroeconomy, audience, consumer behaviour etc. to drive and develop the brand awareness and presence
• Responsible in managing and leading cross-regional marketing teams and external creative agencies to ensure brand plans and guidelines are aligned and executed consistently.
• Measure and evaluate campaigns to ensure positive ROI across different marketing channels and platforms
• Lead the marketing team to drive continuous development and effective branding campaigns for the total portfolio

skills & experiences required.

• Degree holder in business or related discipline
• 8+ years brand marketing experience focusing on FMCG category, preferably within the food & beverage category
• Experience in end-to-end integrated marketing campaigns
• Regional and/or international marketing exposure is preferred
• Strong communication, negotiation and project management
• Passionate, self-motivated and diligent
• Strong people and team leadership
• Fluent in Chinese and English, additional language is a bonus

Interested candidates, click 'apply' or send updated resume to Tommy Wong at tommy.wong@randstad.com.hk

experience

8 years

skills

FMCG, branding, global, regional, marketing, P&L, personal care, food, beverage, consumer, director, social media, digital, ATL, BTL, communication,

qualifications

no additional qualifications required

education

Bachelor Degree