Head of Sales- Premium Drinks-Interim

HEAD OF SALES- INTERIM (6–12 MONTHS)

Interim Head of Sales | National Accounts | Premium Drinks | 6–12 Months

A vibrant, fast-growing premium drinks brand with strong consumer traction, real market momentum and an enviable reputation across the trade is looking for an experienced Interim Head of Sales to lead its national accounts function.

This is a business with energy, ambition and a product portfolio that genuinely resonates — the kind of brand that customers want on their fixture and consumers actively seek out. The priority for this appointment is to ensure commercial momentum is maintained, key relationships are expertly managed, and the business continues to trade with the discipline and pace its growth trajectory demands.

You will take day-to-day ownership of the national account base across both On and Off Trade, ensuring trading terms, joint business plans and promotional programmes are actively managed and commercially optimised. You will work closely with internal stakeholders across Sales, Finance and Marketing to maintain performance visibility, address trading gaps, and keep the commercial engine running at full capacity.

You will be expected to bring a clear commercial point of view — surfacing market dynamics, customer risks and growth opportunities as they arise — and provide visible, confident leadership to the sales team from day one.

You will bring

• Proven senior commercial experience within BRANDED drinks or FMCG
• Strong hands-on national account management credentials across On and Off Trade
• The ability to land quickly, build trust with customers and internal teams, and deliver immediate impact
• Rigorous commercial and performance management capability across trading terms, JBPs and promotional investment
• A steady, credible leadership presence that inspires confidence in both the team and the customer base
• Previous interim experience is an advantage, though not a prerequisite

Interested in learning more? Please apply, including your CV and current remuneration details

All candidates must be based in and eligible to work in the UK. VISA sponsorship is not available for this opportunity.

Candidates who meet the brief will be contacted within 2 weeks. This role is being recruited exclusively through Fluid Fusion Ltd.