Director of Marketing

Working in a culture of respect, responsiveness and a continuous drive to improve.

Are you looking for a company with a great culture, where you can make a difference and have a long career? If so, Sexton Family of Companies is looking for you.

We value our team members and strive to create a supportive and engaging environment. We offer a variety of incentives including professional development opportunities, a strong safety culture and a comprehensive compensation package. This package includes a competitive salary structure, group health, dental, and vision benefits, disability and life insurance, a company matching DPSP/RSP program, and profit sharing.

Sexton Family of Companies is proud to operate as a drug-free workplace.

Position Summary

All members of the Sexton Family of Companies team will demonstrate respect and ethical conduct, will work safely, provide excellent customer service and will work with the team to support superior performance in the achievement of both individual and company goals.

Reporting to the CEO, the Director of Marketing is responsible for setting the overall marketing vision, strategy, and priorities for the organization. Reporting directly to the CEO, and in partnership with the Business Unit Presidents, this role provides executive-level leadership, ensuring marketing initiatives align with corporate objectives, brand positioning, and growth strategy.

The Director of Marketing oversees the Marketing Manager and is accountable for strategic planning, performance outcomes, resource allocation, and cross-functional alignment.

The Director of Marketing works in close partnership with the Director of Human Resources to develop and deliver clear, consistent and engaging internal communications that reinforce culture, support employee engagement, and align with organizational priorities.

Key Responsibilities

The Director of Marketing focuses on setting strategic directions, aligning marketing initiatives with business objectives, and leading the marketing function to drive growth, brand strength, and measurable performance outcomes across the organization.

Strategy & Leadership

• Develop and own the company’s overall marketing strategy in alignment with business goals and CEO direction.
• Translate corporate objectives into clear marketing priorities, frameworks, and success metrics.
• Provide leadership, direction, and mentorship to the Marketing Manager, enabling strong execution across the team.
• Act as a senior advisor to the CEO on marketing, brand, and growth initiatives.

Planning & Performance

• Lead the development and oversight of the annual marketing plan.
• Ensure marketing efforts support revenue growth, customer engagement, and brand equity.
• Monitor budgets, resource allocation, and marketing ROI.
• Establish KPIs, reporting, and performance measurement frameworks.

Brand & Market Leadership

• Champion brand consistency, messaging, and visual identity across all channels.
• Stay informed on market trends, competitive landscape, and evolving marketing best practices.
• Ensure the organization remains relevant, differentiated, and customer/member focused.

Governance & Risk Management

• Understands and ensures consistent compliance with company policy, procedures, and safe work practices.
• Oversee external agencies, partners, and vendors at a strategic level.
• Provide escalation support and decision-making for complex or high-impact initiatives.

As a member of the Sexton Family of Companies, employees may be requested to contribute to duties outside of the role’s main scope of responsibilities as per required qualifications, licensing, and safety certifications.

Skills & Qualifications

• Post-secondary education in Marketing, Communications, or related fields.
• Senior-level marketing leadership experience with proven strategic impact.
• Strong strategic, analytical, and business acumen.
• Experience managing leaders and developing high-performing teams.
• Proficiency in mentoring emerging talent to ensure strong succession readiness and leadership pipeline.
• Ability to balance long-term strategy with operational oversight.
• Advanced understanding of integrated marketing strategies across digital and traditional channels.

Competencies

• Ability to lead through change and evolving business needs.
• Confident, decisive and collaborative leadership style.
• Excellent executive communication and stakeholder management skills.

Pre-employment Conditions

• Consent to and pass a pre-employment drug test (Policy C-14 Substance and Alcohol Abuse Prevention).
• Consent to and pass a satisfactory (soft) Credit Record Check.
• Execution of a Non-Disclosure, Non-Use, and Non-Solicit Agreement.

Sexton Family of Companies is an equal opportunity employer who values cultural diversity, and we are committed to providing career opportunities and work-life balance options for our dedicated workforce.

Thank you for your interest in our organization! Candidates selected for an interview will be contacted in the near future.