Director of Marketing

Director of Marketing

Are You a Clever Duck? Take a gander at this post…

Accent Inns Inc. is a BC-based hospitality company that is different in

a good way

. Here, we LEAD WITH LOVE, and our number one metric is the happiness of our staff

.

Our 202

6

Employee Survey showed that 9

6

% of our employees are happy to work here

, with a

100

% participation rate

.

We have two hotel chains: Accent Inns, where there is a rubber duck in every room, and Hotel Zed, where we rebel against the ordinary. Our latest venture is ROAR, our live-fire restaurant in Tofino, BC. We are searching for

a

Director of Marketing

to join our flock of

totally unique

and fun-loving individuals to drive our business forward in the long term.

This role reports to the

VP

of Sales, Marketing & Revenue

and is a key player in the organization

,

leading with love to develop and coach a team of 6 Marketing pros

to drive brand awareness, demand generation and conversion across all channels.

Who We Are

Success attracts success and here you will be working with an extraordinary company. We are a force in

the industry

• We have been named one of

Canada’s Most Admired Corporate Cultures

™ four years in a row.

• We received the Tourism Industry Association of Canada’s

Business of the Year

award for our outstanding business growth.

• We received the

Employer of the Year

award from Tourism Canada

• We have doubled our revenue and tripled our profits in the last nine years.
• Our owner and CEO,

Mandy Farmer

, was named

Hotelier of the Year

by Hotelier Magazine and

RBC Women of Influence Entrepreneur of the Year.

Key to our success is living by our four Core Values every day:

• Be Real
• Have Fun
• Make Everything Better
• Have Each Other’s Backs

Benefits & Work Perks

We cover 100% of medical and dental premiums, PLUS you get free mental health benefits. We also have a bunch of Work Perks just for you:

Salary: $

110,000

–

$160,000

• Free nights at any of our hotels + discounts for your friends & family

.

• Live your Best Life fund (

we’ll

help pay for courses

that’ll

make your life better,

whether or not

they’re

related to your role with us)

• Employee purchase program so you can get sweet deals on everything from electronics to linens

.

• Free nights at any of our hotels + discounts for your friends & family

.

• Leadership development and coaching programs.
• 3 weeks

’

vacation and flexible sick leave.

And

these

are just a few!

What the Role is Quacked Up to Be

Reporting to our

VP of

Sales, Marketing & Revenue

you will be our driving force for

defining and executing strategic marketing pl

ans. You will work closely with your marketing team to oversee

integrated campaigns, brand

stewardship

and

all

communications

.

You will partner

with

the Wolfpack

(

this is what we call our Sales team), Revenue,

Operations,

Finance, and P&C to align

Marketing initiatives

with overall

objectives

. You will

oversee campaign performance, measurement and reporting while fostering a culture of collaboration,

learning

and celebration.

In your first 3 months, you will…

• Work closely with

Rachel

,

our VP of

Sales, Marketing & Revenue

,

to understand the current state of our

Marketing

programs

and

strategic vision

• Meet your team of Marketing pros

, s

pend time building relationships and having fun with your team to understand better who they are and what they need from you as a leader

• Have dedicated time to learn and practice our Leading with Love philosophy and begin to have a deep understanding of how to lead at Accent Inns
• Learn about our feedback, coaching, and mentor programs at Accent Inns and begin to use them with your teams
• Meet 1-on-1 with your fellow directors and the regional managers to better understand their roles and departments

, and learn

how their teams have historically used

Marketing

initiatives

and

gath

er any feedback

• Review competitor landscapes and guest feedback

to gain an understanding of our guest profiles and needs

• Start travelling to our various properties to

get to know

all three brands

, their

locations

and their features

• Run through all

Marketing, Sales & Revenue

programs

and

the

current roadmap to

identify

our needs and priorities

for

the future

In your first 12 months, you will…

• Have

established

a strong and trusting relationship

with

your team

and developed career progression plans for each of

them

;

setting priorities and

delegating responsibilities to maximize impact

and cross-skill development

• ​Foster an inclusive, collaborative culture that encourages empowerment, experimentation, professional growth, and recognition​
• Have worked on defining the annual and multi-year marketing strategy tied to company goals
• Have

established

strong relationships with your stakeholders (

Wolfpack

, Revenue

, Operations, Finance, and P&C

)

; to

align campaigns with demand generation, awareness

initiatives

and customer programs

• ​​

Have owned

​brand strategy, voice, visual identity, and positioning; ensur

ing

consistent application across all touchpoints

• Le

d

ideation, planning, execution, and optimization of integrated campaigns across all channels

• ​

Oversee

n

campaign timelines, creative briefs, activation plans, and go-to-market execution​

• ​Analyze

d

campaign performance and audience insights to drive continuous optimization and inform

strategy​

;

recommending next steps

• ​​Oversee

n

external communications and PR strategy to raise visibility, credibility, and thought leadership

• ​​

Worked closely with the

Care Bears

(our executive leadership team) on executive presentations,

speeches

and external messaging

• Establish

ed

regular reporting cadence for team, cross-functional stakeholders, and Care Bears to communicate progress and outcomes

This

exciting role will

be

a key contributor to shaping and reinforcing our culture

of collaboration, learning, and celebration

.

This role partners closely with multiple departments across all business functions and propertie

s,

shap

ing

how our

brands

evolve at Accent Inns/Hotel Zed/ROAR.

Communication, alignment and developing close relationships with key stakeholders will be key in ensuring the success of this role.

You will

spend

25

% of your time

travelling to

our various loca

tions throughout the year

to

have on-site presence

.

What to expect

Application

We will do our best to review and respond to all applications.

First Interview 45 Min

You will meet with Laura Miles, our HRBP to discuss our culture, values, and the team in general.

Second Interview 60 Min

You will meet with

Diane Portelance

, our

Director of Sales

, and

Greg Pohlod,

our

Director of Revenue,

to discuss how

the Marketing,

Wolfpack

and Revenue

teams

partner and work together.

Third Interview 60 Min

You will meet with

Rachel Johns

, our VP of

Marketing, Sales & Revenue

,

to

discuss strategy, project management, and translating company

objectives

into departmental projects.

Final Chat 30 Min (ideally in-person)

You will have

a

meeting with

Rachel Johns, VP of Marketing, Revenue & Sales, and

Chris Baddeley, Senior VP

, to discuss your

Marketing

philosophy and learn more about the history of Accent Inns.

Offer

This is where we get to pop the champagne (or sparkling non-alcoholic apple cider) to celebrate joining our crew of Ducks ‘n Rebels!

Please visit our

careers

page to see more job opportunities.