Digital Marketing Manager

About TyroolaTyroola is Australia's leading pure play e-commerce platform for tyres and wheels, with the largest selection of products from top manufacturers.

We are proud disruptors of the $5 billion traditional tyre industry, where 95% of the sector still operates offline, and we are pioneering a significant shift to online tyre purchases.

But more than being the region's premier online tyre retailer, Tyroola distinguishes itself as a marketing and technology-driven company. Our recent addition to the Michelin Group, a global automotive industry leader, positions us for accelerated growth and innovation.

We are currently the fastest-growing online tyre retailer in Australia and New Zealand.

Our commitment to innovation and operational efficiency is at the forefront of our success. Imagine a driven, agile, and collaborative workplace – that's Tyroola.

If you are passionate about contributing to business growth, shaping the future, and delivering exceptional service and support to those who need it, Tyroola is the place for you.

Job Responsibilities

• And Experience

Required

We are looking for an experienced Digital Marketing Manager to develop, implement, and manage our online marketing strategies for our e-commerce tyre company. The successful candidate will be responsible for all digital marketing activities, including website optimization, SEO, SEM, email marketing, social media, and online advertising.

The ideal candidate has a proven track record of delivering successful digital marketing campaigns and can demonstrate a deep understanding of the e-commerce industry.

In this role, you'll be responsible for the following tasks:

• Develop and implement digital marketing strategies that align with business goals and objectives
• Estimate and forecast monthly revenue
• Oversee and manage marketing budgets
• Conduct market research and competitor analysis to stay informed on industry trends and consumer behavior
• Develop and manage SEO and SEM campaigns to improve website traffic and sales
• Create and manage online advertising campaigns, including Google Ads and Facebook Ads
• Analyze website data and make recommendations for website optimization and improvements
• Work with other departments to ensure consistent messaging and branding across all channels
• Stay up-to-date with new digital marketing trends and technologies
• Strong Candidate's Experience And

Qualifications

• Will Include
• Bachelor's degree in marketing or related field3+ years of experience in digital marketing, preferably in an e-commerce setting
• Proven track record of delivering successful digital marketing campaigns
• An advanced understanding of PPC (especially Google Ads), ideally from in-house e-commerce experience, is a requirement
• Experience with SEO and SEM campaigns, email marketing, social media management, and online advertising
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and manage multiple projects simultaneously
• Knowledge and experience in Excel and Google Spreadsheets will be an advantage
• Working With UsAt Tyroola, we value attitude, ability, and skills.
• Our diverse and dynamic team thrives in a flat organisational structure that promotes open communication, feedback, and collaboration.
• We invest in our people, empowering them through training opportunities that support their personal and professional growth.
• As a data-driven company, metrics and analytics guide us, making sure that our customers always come first.
• Committed to innovation, we strive to stay agile in a rapidly evolving market and drive success through a customer-centric and entrepreneurial mindset.

What's In It For You

Join Tyroola as our Digital Marketing Manager and unlock a world of opportunities!

You'll benefit from our competitive compensation packages, flexible work arrangements, and gain access to pathways for career advancement. Play a pivotal role in shaping the future of the e-commerce tyre industry while enjoying the advantages of a permanent work-from-home set-up.

Salary range $70,000 - $80,000 AUD per year.

If you are looking for a great opportunity to make a real impact in a fast-growing company, apply today. Send your application to careers@tyroola.com.au.